Themis is MAPE's intelligence arm focused on the genesis of new businesses and initiatives. It operates at the intersection of intention and reality, providing the necessary rigor for projects in their initial stages to acquire the solidity of an institution. The focus is on extracting the essence of the proposal to build a structure faithful to the original purpose and strategically viable.

The delivery focuses on formalizing the institutional identity and defining the differentiating factors that will give shape to the project. Through a context analysis, the operational architecture is designed to define sustainability and paths to financial viability, while a founding narrative establishes the brand's strategic vocabulary.

This work culminates in actionable documents that organize the operation and strategy. The result provides the foundation for institutional connections and initial priorities, giving the project the necessary clarity to attract partners and operate autonomously in the market.